Hey, I'm Aishani 👋
The test isn't how it reads in a review. It's whether it holds up for a real person, on an ordinary day. That gap is where I try to spend most of my time.
Outside work
I'm a product designer, most recently at Adobe Acrobat, where I worked on helping users engage and stay with Acrobat by building experiences that help them achieve their goals faster. I'm now heading to Imperial College London for an MSc in Design with Behavioural Science.
Before Adobe, I have worked across travel, fintech, and consumer products. The one thing that's stayed with me through all of it? Caring more about the person on the other side of the screen than the deliverable in front of me.
Imperial College LondonGraduating 2027
MSc Design with Behavioural Science
Delhi Technological University
Bachelor of Design
A behavioural design framework, turning fragmented usage into a moment of felt value.
View project →
A single default change that produced a 27.5% lift in document opens, and a clear signal about where engagement was breaking.
View project →Establishing user research and design practices, integrating findings with the product roadmap for a B2B travel platform.
Editorial layout and visual system design for Delhi Skill Entrepreneurship University's official handbook.
A mental health platform researching Indian high school students' experiences to develop targeted psychological services.
Examining behavioral shifts in how users interact with interfaces following pandemic-related lockdowns.
Analyzed the existing railway booking app and user feedback to create a significantly more intuitive experience.
New product concept with market-entry strategies and a comprehensive visual identity system.
Investigating cognitive load experienced by students and teachers to develop experience-enhancing learning solutions.
P5.js-based eye-tracking system for studying user eye movements in cognitive research contexts.
User research analysing the Delhi NCR traffic light system's usability and identifying improvement opportunities.
If you're building something where design has to earn its place I'd like to hear about it.
Say Hello ↗